If you sell on eBay and have an eBay Store, you should check out TraceBay!

TraceBay enables eBay sellers to present a professional appearance to buyers and differentiate themselves from the competition.  The software is still in ‘beta’ but we're already getting a lot of positive comments from our 800+ signups.  There's no charge, we don't need your eBay login and you can opt out at any time.  We'd love to know what you make of it.