Aylis Brand Guide

Our brand is a valuable asset, which we must do everything in our power to protect.  It influences customer choice and drives new and existing business relationships.  Our brand is more than just our name and logo.  It's our reputation, it represents who we are and what we stand for, our vision, mission and values, our principals, ethics and approach to business.

This guide has been prepared with designers in mind but may be of interest to staff, supporters and partners.


Typography

For headings, you must use Jubilat Light (200) by Darden Studio.
For main copy, you must use Proxima Nova Regular (400) and Semibold (600) by Mark Simonson Studio.
For any monospaced requirement, you should use Anonymous Pro Regular (400) and Bold (700) by Mark Simonson Studio.

We recommend the following setup ratio:

Type % EM PX Line Height
Body 100 1 16 1.5  (24px)
Heading 3 125 1.25 20 1.2  (24px)
Heading 2 187.5 1.875 30 1.2  (36px)
Heading 1 250 2.5 40 1.2  (48px)

Primary Palette

Aylis Blue
Pantone  3125 C
CMYK  84 0 18 0
RGB  0 174 199
WEB  #00aec7

Aylis Black
Pantone  426 C
CMYK  94 77 53 94
RGB  37 40 42
WEB  #25282a

Aylis Silver
Pantone  7541 C
CMYK  7 1 3 2
RGB  217 225 226
WEB  #d9e1e2


Logo

The logo must be used in Aylis Black or White.  You should use whichever provides the most contrast between background and foreground.

If you wish to use the Aylis logo in a way that does not comply with these guidelines for creative reasons, you may request a variance by sending the proposed design to us via email.  In most cases, variances are only granted for use associated with conferences, events and promotional items.


What not to do:


Using unspecified colours.


Rotation (unless animated).


Distorting the aspect.


Applying graphic effects.


Hard to see.

Not using enough margin.

Applying random shapes.

Mounting on a block.

Ensure you follow the correct exclusion zone as it prevents other elements from interfering with the logo.


Download Logo Packaylis_logo_pack.zip  Right click and "Save As".

Icon

The icon must be White on Aylis Blue, White on Aylis Black or Aylis Black on White.  You should use whichever provides the most contrast between background and foreground.

If you wish to use the Aylis icon in a way that does not comply with these guidelines for creative reasons, you may request a variance by sending the proposed design to us via email.


Download Icon Packaylis_icon_pack.zip  Right click and "Save As".

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