Aylis Brand Guide
Our brand is a valuable asset, which we must do everything in our power to protect. It influences customer choice and drives new and existing business relationships. Our brand is more than just our name and logo. It's our reputation, it represents who we are and what we stand for, our vision, mission and values, our principals, ethics and approach to business.
This guide has been prepared with designers in mind but may be of interest to staff, supporters and partners.
For headings, you must use Jubilat Light (200) by Darden Studio.
For main copy, you must use Proxima Nova Regular (400) and Semibold (600) by Mark Simonson Studio.
For any monospaced requirement, you should use Anonymous Pro Regular (400) and Bold (700) by Mark Simonson Studio.
We recommend the following setup ratio:
|Heading 3||125||1.25||20||1.2 (24px)|
|Heading 2||187.5||1.875||30||1.2 (36px)|
|Heading 1||250||2.5||40||1.2 (48px)|
Pantone 3125 C
CMYK 84 0 18 0
RGB 0 174 199
Pantone 426 C
CMYK 94 77 53 94
RGB 37 40 42
Pantone 7541 C
CMYK 7 1 3 2
RGB 217 225 226
The logo must be used in Aylis Black or White. You should use whichever provides the most contrast between background and foreground.
If you wish to use the Aylis logo in a way that does not comply with these guidelines for creative reasons, you may request a variance by sending the proposed design to us via email. In most cases, variances are only granted for use associated with conferences, events and promotional items.
What not to do:
Using unspecified colours.
Rotation (unless animated).
Distorting the aspect.
Applying graphic effects.
Hard to see.
Not using enough margin.
Applying random shapes.
Mounting on a block.
Ensure you follow the correct exclusion zone as it prevents other elements from interfering with the logo.
The icon must be White on Aylis Blue, White on Aylis Black or Aylis Black on White. You should use whichever provides the most contrast between background and foreground.
If you wish to use the Aylis icon in a way that does not comply with these guidelines for creative reasons, you may request a variance by sending the proposed design to us via email.