Yap Social help businesses understand and quantify the value of social media.  Their software allows you to create campaigns, enter goals and incentives;  then track every click, share, referral, conversion and sale via your social analytics dashboard.

The brief was to create a fresh, modern identity that hints at communication and interaction.  The word “Yap” is quite obscure yet distinctive, so we decided to make it the focus.  “Social” has been placed in a speech bubble as a clue and sits as an accompaniment to the main word-mark.